My understanding is that
"soap" is defined on this forum as lye-based soap without syndets.
The term "all natural" is something else altogether, and ostensibly refers to the source of the ingredients, as well as their level of processing. As Carolyn noted in her earlier post, anyone who uses lab-produced lye probably should not refer to their soap as "all natural."
Then again, it's not like olive oil, coconut oil or any other soaping oil or EO drips directly out of the tree, seed, or plant into the oil container, either. Since they all require some form of processing, are they really "natural"?
Unfortunately, we have no standard definition for what level of processing crosses the line from "natural" into "synthetic." That's why I don't fuss over it much, and don't really argue with anyone who wants to call their product "natural." Far be it from me to impose my definition on someone else who feels differently about what is safe for them.
@Todd Ziegler I have great respect for your integrity and your desire to be forthcoming. Your proposed slogan is perfect for that, and will probably spark conversations where you can explain that there are health risks to
not using preservatives, which is why you have chosen to go the preservative route -
and to be upfront about it so that folks can make their own decisions.