Not Ready To Sell, However

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I really like it. Logo's/labels are emotional/psychological and mfg co's spend billions (no joke) on the psychology of getting the public to buy their product. They get a split second to make an impression and get the consumer interested enough to look at yet ANOTHER product. If you use a logo that resembles a company who already spent billions to get the public to remember them (subliminal messages work!) a lot of work has already been done for you, the foundation has been laid. Remember, it is a split second emotion. If you see a yellow arch do you think of St. Louis or McDonald's?

All this leads me to my first impression of your label, the feeling I got when I saw the label. I felt, at the moment I saw the label, that it was attractive and masculine, something a guy would like. That was my "knee jerk" impression, and that was before I looked to see that you are a guy 8) Cool eh? Psychology fascinates me. All of us bring bias to the table and gender is a big one -- we are human -- we can't help it.

I don't have a clue about the buying demographics of soap consumers (age, religion, sex, race, socioeconomic status, income, etc.), but I assume the vast majority of soap is purchased by women (could be my bias, but I would place odds it is). I like your label very much and I'm not trying to say it should be more feminine because I am in no way, shape, or form a marketing expert. Just giving you my "off the cuff" intuition.
 
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It's amazing how you can be satisfied with something when you just don't know any better and once you do learn better, you look back upon your ignorant self and cringe.

Yes, it's definitely a process. I have made websites for my own businesses and when I look back at the first one I made 15 years ago (that I was SO proud of) I just cringe! :lolno:
 
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I was vaguely thinking of the Rocky Top Soap Shop: www.etsy.com/shop/RockyTopSoapShop

He keeps it really simple, with kraft labels and a rustic look. And look at the sales...!

I really like Aline's rustic version too. Maybe you could find a border that looks like bricks of soap to frame the lettering?

That's a great idea :)

Funny thing is that I live in a very rustic/rural area. Yet, the idea of "rustic" and or "hardworking" didn't pop into my head because I've spent days looking at what others have done. Silly me. That idea is perfect for the area and the concept.

Oh well, I knew I'd probably go through about 20 or so designs and/or ideas before I settled on one.

Thanks again for the nudge Aline.

You're welcome. This font is called CF Trash Zone and I got it from DaFont.com
They have lots of rustic type fonts....
 
Id have the word soap darker and handmade to the right of the bottom of the hands
Lookin good :)
And that etsy dude , his packaging - it looks good and easy tonread, but everyone does that it seems :-0
 
I like the second one the best..and def dont like the blue bar.

Depending on how you layout your label, you could put the 'The' on top, and 'SoapMason' across the bottom...or...keep it how it is and put it on a curve...

As for the extra line on the soap bar image, since it is a 2D image aiming for 3D appearance, you could use the bevel feature in PSP or PhotoShop if you are familiar with those proggies...darken the lines and slap a drop shadow on the bar...

{was an administrator for over 10 yrs on an online artists community...lots of graphics work LOL}

ETA: I also went and had a looksee at our local flea market...its a huge place..and there is absolutely NO body stuff there...so Im thinking maybe a couple months or 3 and I may be seeing whats up over there..stick my toe in the water so to speak lol
 
As for printing... I work in a print shop. If they're printing digitally (which a lot of printers do now), one letter in colour or an entire colour label shouldn't make much difference in the price. Even printing all black with reverse text (white text on a black background) should be the same price as black text on white. At least, it would be where I work.
 

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