I have had a huge increase lately.
Branding was 0% of that. I have no set label design and my shops are a mess right now....I'm redoing my entire look and feel (I changed up my blog as an example for the direction I am now going in) So I know it isn't because of branding.
110% Customer service. A while back, I had a few people request custom orders and *pow* I had sales like crazy. I try to always have a turn around of 24 hours, even on custom orders. I literally let the customer choose everything from design, to color to label design and scent for lotions, shower gels, hair products and MP. This makes work a lot harder for me because I can't pre make products...but it is really paying off.
Faaaast shipping. Word got around that my products are where they needed to be in under three to four days and I had more and more compulsive buyers wanting more things.
I purposely had to slow things down and stopped adding things to my Etsy so I could catch up. I wouldn't say I am *making it big*. But I'm doing things differently and people are noticing. I thought my increase was because of my change in direction and product presentation, but I was wrong, I haven't been able to change as much I'd like and still sales increase.
I even changed my Co. name to include & Soy. I AM trying to brand better... my main marketing logo being an Apple. But yeah, my labels change with every product and ever order.
The ONLY thing that has staid consistent in regards to branding is my catch phrase "You gotta come clean sometime..." :roll:
