Lard lover here, too.
I came up with a couple of different formulas that include lard, but my favorite is my combo tallow & lard formula. I also use tallow in my shave soap.
I don't sell, but I give away lots of my bars as gifts, and I've only ever had one person ask me if any of my soap contained lard (she avoided lard for religious reasons). Because of this, I believe it's very important to not mince words when it comes to labeling lard soap. If lard is in there, don't try to hide it behind other words that others might not recognize.
When I label my soaps that contain lard (and tallow), I'm very up front with it. The words, "Sumptuous Tallow/Lard Formula" are proudly displayed on the front of my label, and they also listed in the ingredients on the back, of course.
Other than that one person I mentioned above who avoided lard for religious reasons, no one else seems to care what oils/fats I use in my soap. All they know is that they love my soap and they consider it a welcome treat whenever they are gifted with some. The only thing they really seem to be discriminatory over is the scent.
One of these days, I want to get my hands on some leaf lard to use in my pie crust. I normally use all-butter for my crusts, and it makes awesome, flaky crusts for me, but I hear so many wonderful things about the lard crusts of old (before hydrogenation came into vogue) that it's my dream to one day be able to make one with leaf lard.
IrishLass