I had never heard of them, but I have just been all over their website, and this is what I think:
1. They apparently have one base recipe for body soaps as every ingredient list reads exactly the same. Only the colors and EOs change.
2. Goat's milk base leads me to believe they masterbatch their lye/GM and use that for everything. I think they lack a proper description for that part that the public will understand.
3. They are a perfect example of "do one thing, and do it well, then market the h___ out of it." One base recipe, give it bright colors and yummy scents, then let the marketers have fun.
http://www.indigowild.com/
1. They apparently have one base recipe for body soaps as every ingredient list reads exactly the same. Only the colors and EOs change.
2. Goat's milk base leads me to believe they masterbatch their lye/GM and use that for everything. I think they lack a proper description for that part that the public will understand.
3. They are a perfect example of "do one thing, and do it well, then market the h___ out of it." One base recipe, give it bright colors and yummy scents, then let the marketers have fun.
http://www.indigowild.com/
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