When you become a pusher and recruiter.
My house cleaner shyly asked where I get my supplies and the following exchange took place.
Camille: I want to make some soaps for friends and family, just melt and pour Christmas gifts.
Me: Awesome! Here's the info I have: blahdeebleedeblah.
Camille, a month later: OMG that was fun! I'm addicted! But I'm feeling like somehow it's not enough...
Me: Want to learn to make CP?
Camille: Yeah! Where do I start?
Me: ... Oh, honey, you are in for it now.