The first thing I did when I went to your site was click 'soap' (both on the side bar & across the bottom), it took mt to an ingredients page & there was no soap listed. I then clicked on lotion & saw lotion listed & then clicked on lip balm & saw lip balm listed & said to myself she must not have soap make up right now. If I had been a customer you would have lost my sale.
I wqnt back to your site & looked again, when I moved my cursor over the word soap, 2 choices came up, ingredients & shop. Most people are not going to hover over a link, they are going to click & move on. People surf quick & move on, esp when there are 10 bajillion soap sites. I suggest making that 2 different buttons "ingredients" and "soap'.