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Soapmaker123

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Joined
Jan 12, 2018
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Hi to everybody. I re-discovered this forum. I've been making soap in the commercial context since 2009.
re_056.jpg
 
If you're thinking of going into business, then,
remember the sales maxim:

"You don't sell the steak, you sell the sizzle."

In each of most of these pictures, (above and below) you should be able, first, to identify the sizzle, then, second, to identify the steak.

Remember, the sizzle must come before the steak.

Might be why I’ve been so unimpressed with a lot of “steaks” lately. The sizzle gets a person interested but doesn’t keep them coming back if the steak isn’t up to par.
 
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