So frustrating, I've noticed a horrible trend.

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and that is a personal preference you have the right to choose! I personally love the term artisan...sounds so artsy.
 
I don't care what a soapmaker chooses to use as a descriptor: handcrafted, handmade, etc. I do mind when someone tries to pass off a premade base as handmade soap. "Natural" "Organic" "Not made with that nasty, caustic, chew through the stairs LYE" :)
 
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