Label Opinions

[hmlove1218]

I'm constantly making small tweaks to my labels and I usually run any changes by my testers for their opinions. I usually use the majority opinion. However, this time the majority opinion seem to go against my instincts for branding, so I'm asking here. Which of the two labels looks a) most professional and b) has the most brand recognition?

Thank you in advance.

 

[cmzaha]

Definitely the one on the right, but would bold the Rustic Silk Soaps. I love the colors, background and fonts, but would also Uppercase the "Handcrafted Artisan Soap", especially with all the other wording starting with uppercase

 

[Muskette]

I prefer the bottom label with the fragrance name in the larger font, because the fragrance is what differentiates your soaps from one another. Both labels are beautiful though.

 

[LittleCrazyWolf]

I prefer the label with your company name in the larger fancy script for a few reasons.
1. I think having your company name large and in charge makes sense.
2. Using the script font for the company name fits well with the rest of the label design.
3. Placing the company name up top in the script font will also look more consistant...if you put the soap scent up top it is going to change from scent to scent and not look as nice (IMO).
4. Customer's are still going to be able to read the smaller soap scent with no problem and I think the placement is less awkward than if it were up high.

Either way I would definitely feel good about buying one of your soaps because your branding looks so pretty and professional.

 

[Stacy]

I agree about the one on the right, and with cmzaha on the uppercase.

That design will also give you more room to play with names. Lavender Vanilla is fairly short but what if you want something like: 'Super Silky Orange Ginger Mango Cream'... It might be a challenge to fit in the smaller font but the larger script would be a nightmare!

 

[lenarenee]

I like the bottom one better, with your company's name being bigger; however I wish it was easier to read - bolder? Less scrolly? The scent name looks great to me.

 

[shunt2011]

I like the one on the bottom. I would capitalize the Handcrafted Artisan Soap though.

 

[snappyllama]

I'd go for the one on the right/bottom for the same reasons other folks mentioned. I would also capitalize the bottom portion since your label is very proper and ladylike.

 

[Dorymae]

I like the top one. It is very clear what the scent is and what the name of the company is.

 

[lionprincess00]

I like the top one, but flip the words around and keep the name on top, scent on bottom.

Keep fonts the same, but enlarge the name while on top. The names font on the first pic reads well. Lavender vanilla on bottom and smaller. The scroll pattern is beautiful, but doesn't catch the eye on marketing your name, so leave it for the scent and keep the type pattern you have for your name.
I think the rest at the bottom will catch the eye enough if you make some adjustments.
I don't sell, so I'm looking at it from a buyer's perspective and not a sellers.

 

[The Efficacious Gentleman]

I prefer the one with the company name larger and fancier. I agree that it would be good to see it also with bold, or with the scent in a normal font as well.

 

[Saponista]

I definitely think your brand should be larger that the fragrance labelling. There's something about the scroll font that doesn't quite pop, all I see is the smaller bold font when I look at it.

 

[El_Granado_Loco]

I am totally with cmzaha and LittleCrazyWolf but they are both lovely anyway.

 

[navigator9]

Those are very pretty labels. If you are selling, your business name should always be the most prominent thing on the label. So for me, it's the second one.

 

[cgpeanut]

Even though on the bottom, The Rustic Silk Soaps is bigger and in a script it is visually over run because the Bold Scent labeling is drawing your eyes down to the bottom. That is true in both Labels.

My suggestion. Bold and give your branding font a heavier outline weight and then bold it.

Look these over

http://www.dafont.com/marcelle.font?psize=l&text=Rustic+Silk+Soaps

http://www.dafont.com/theme.php?cat=601&page=4&psize=l&text=Rustic+Silk+Soaps

Maybe
http://www.dafont.com/gabrielle.font?text=Rustic+Silk+Soaps&back=theme

http://www.dafont.com/chopin-script.font?text=Rustic+Silk+Soaps&psize=l&back=theme

and my personal favorite would be

http://www.dafont.com/coneria-script.font?text=Rustic+Silk+Soaps&psize=l&back=theme

 

[dixiedragon]

I would do "Lavender Vanilla" on top in larger print, but not the fancy print. The fancy print is a bit hard to read. I would do "Rustic Silk" underneath, in smaller script, in the fancy script.

 

[hmlove1218]

Thanks for all the suggestions everyone! Unfortunately, I can't really change the script font, because it's already on use in other areas of my branding. The fragrance name in the second/bottom/right label isn't actually bolded. I'll attach a picture (forgive the bad indoor lighting) of a lable on a soap to see if it shows any difference. It'll look like the first label though.

Perhaps if I lighten the color of the fragrance name it won't jump out so much? I really like the second label the more I think about it, but I'm afraid people will think all my soaps are the same scent..

 

[houseofwool]

They won't think it is the same scent. If you look at the shampoo aisle, the brand name is the obvious part with the scent or type smaller.

 

[hmlove1218]

How does this look? I took some of the suggestions into account and edited a bit. The "Rustic Silk Soaps" is actually bolded but when I zoomed in, the program didn't keep the same look.

 

[lionprincess00]

Love it. You're branding is excellent imo!