Just another thought:
My business is very small. But before I decided to create a business I worked hard and had a lot of trial and error in the process of creating what I felt were high quality, top-notch products that I would want to use myself. Then I put a lot of time and thought into my branding and what I wanted people to think of when they saw or heard my company name. After that came my packaging, website, and displays to carry out my ideas and I created a business that makes me happy and proud.
A few years ago, a professor from one of the local colleges kept visiting my tent at a weekly market I used to attend. He came every week and bought a few items each time. After a few months he told me he taught business marketing classes and would like to take pictures of my tent, signage, and products in order to show his students what good branding looks like. I was over the moon and let him take all the pics he wanted! I mean, how flattering that I was doing something so right that it caught the notice of someone who actually teaches people HOW to do this, right??
So this guy uses all those pictures to replicate my products for his own business. Same product line, same packaging, even the same freaking font and words/spacing!!! The only thing he changed was his business name and logo and EVEN those were only slightly altered from my own!!
The only way I found out about this was because several of my regular customers bought some of his products from the local spas he was peddling them to because they thought it was my stuff and started calling me to say they weren't happy with my changes. When I told them I didn't sell at those locations they looked a little closer and saw that these weren't my products. I was furious, but what can you do? Pretty much nothing. What he did wasn't illegal, but it was certainly unethical. Thankfully Karma bit him on his behind because a few of my customers took issue with his tactics and complained to the stores where he was selling his products. None of them carry his products anymore,
I think one of the things that bothered me the most was that he bragged on his website that his extensive background in business and marketing led him to create a unique luxury line of soap and skin-care products that are akin to Tiffany jewelry - "It just makes you feel special. Everything from my luxury products to my signature packaging and gift bags are pure indulgence."
Yeah, that came directly from ME!! He wanted to know (for his students) what led me to create my packaging and labels, and why I spent the money and time to purchase and hand stamp my bags with my business name and logo. I told him: "It's like Tiffany, ya know? It's part of the whole experience and feeling of luxury. You never throw away a Tiffany bag, it's too cool. I want my customers to feel that way about my company." What a snake.
Sorry for the long rambling post, but this was the first thing I thought of when I read the original post. It doesn't feel good when someone else takes credit for your hard work and ideas.