It looks fine.
First…find your recipe. While you may develop other recipes down the road, start with the one that you will be your go-to. You’ll need some folks who will test your variations…make sure they can be honest with you. I used to provide little postcards that my testers could use to ‘rate’ my soaps and then mail them to me. I gave half bars, lightly colored, unscented, did not say what was in the soap. Asked them to use each bar for a week. And don’t forget to test your recipes yourself.
Second, what kind of soap do you want to make? I had an idea…then fell down the rabbit hole and have a rack on my garage wall filled with 1oz and 2oz bottles of FOs and we don’t talk about all the different shades of pink mica that I have. LOL And it’s easy…so many colorants and scents, designs and techniques, and molds…oh my! So…I have narrowed it down to about a dozen soaps that will be ’stock’ soaps, a half dozen ‘seasonal’ soaps and then maybe a half dozen of whatever I feel like making.
I’ve tried a lot of different designs and techniques, but they weren’t me or reflective of the ‘brand’ that I wanted to create. The earlier this summer I was making some soap…I was going to do a Drop Swirl where you pour some of you base color, then dropped in your accent color, then more base, the more accent then do sone swoopy thing on top except I really wasn’t paying attention and I poured all the base in at once and crap, grab the accent and pour from as high up as I can before I start to make a mess because I’m soaping warmer than usual and batter is thickening up and oh crap, oh crap, oh crap…spy a pack of chopsticks on the counter from dinner the night before and so some tunnel swirly thing and wiggle it back and forth across the top to tidy up the splatters. I was sure it was going to be a disaster, so it sat in the garage for several days and then I cut it and…OMG…it’s me! THIS IS MY SOAP! I can do this!
There is no easy answer to Inventory; like curing, it just takes time. I’ve run out of soap…kind, sort off. I’ve got lots of soap in the garage, but I have run out of a particular soap before. It’s part of the reason why I am in the process of investing in larger molds so I can make more of any soap at one time and will start using my software a lot more to track sales trends and inventory levels. My goal is to start with approximately one dozen bars of each ‘stock’ soap and then make another dozen of each every week for six weeks and then go from there.
I’m not a “market” person mainly because I work full-time. Weekends is when I make soap, do housework, run errands, and kick back and knit. I did enjoy the craft fair and would do it again as it’s just seasonal. I do have a wholesale account…I make Goat Milk Soap for that they sell under their brand. It’s a fairly laid back gig; it’s all made to order so I’m not have to stock anything. I make the soap, cut the soap, cure it for four weeks, wrap the loaves and ship. The customer unpacks it, puts it in her soap closet for another two weeks, packages it, labels it and sells it. I only make loaves, minimum of four loaves…just because of the time it takes to make my goat milk lye solution. I make one large batch, then divide for scent (no colorants) and pour. Easy peasy.
My website, which I am working on, is just a place to folks to order from. It’ll be nice, but I’m not forking out bucks for SEO.
Brick and mortar? I just turned 60 a couple of months ago; if I was in my 20s or 30s, it would definitely be a goal. It might have still be a goal even 20 years ago, but now? If I won the lottery, I would open a shop, but it would be more of a school which would then lead to setting up general facilities that would teach a wide range of old timey skills that have been forgotten.