Its not stupid behavior, its very smart. Keep people in a panic mode and they make trillions per day. There is no bank in the USA big enough to hold the RX's money, so they use banks all over the world. I use peppermint when my muscles hurt...and it works. I use Lavender at night for a better sleep....and that works too. So either we as soapers are lying to our customers about a healthy bar of soap, or we arent making a healthy bar of soap, just sent our customers to Wal-Mart.
I didn't know if you were saying that soaps with those EOs will be just as effective as the EOs themselves. I use those two oils for similar issues and they work very well for me as well. I would be cautious in claiming the same thing about the soaps though, as I couldn't possibly know how much of the beneficial effects actually survived the lye and soap is a wash off product.
Btw, I thought of using them because of the anecdotal references I read, not because I researched for and assured by any medical evidence, I also use turmeric in steam therapy when I have a cold coming, it stops them in their tracks 9 times out of 10, so I beleive that information even if it is only anecdotal, needs to be available and not stomped out. Why because, when used properly it will keep you from dousing on OTC meds with their possible side effects which are several.
Also, I keep seeing this advice, not to make claims, it makes you essentially a liar kind of thing, but I wonder how many would actually take up soaping if nobody ever said anything about handmade soaps except that it cleans and how many would have missed out on this beautiful, sometimes life changing experience. So yeah, if something works one shouldn't be afraid to say so, not everything needs to be proved scientifically through a huge double blind randomized clinical trial. They didn't exist a century ago but the field of medicine has been evolving for millennia. Beleive it or not doctors existed for just as long and they cured many ailments. And beleive me when I say Ayurveda is not a sham.
I guess the essence of my post here is that not everything needs to be so strictly regulated that the valuable information gathered over thousands of years of human existence is lost behind EBM ( evidence based medicine) and that us home crafters are afraid to say our wonderful soaps moisturize or to use our 20% zinc oxide creams as sunscreens.