I just came from one of the Pasadena Whole foods and had a chance to check out these soaps 'in person'.
I realize beauty is in the eyes of the beholder, but to me these soaps are far from beautiful. They are borderline acceptable as far as looks and texture, nothing I would aspire to. They are not labeled, and the general label (not on the soaps but on the display area) only says meaningless things like "natural', 'animal friendly' (what is this?) and 'vegetable oils'. This could be soy and canola as far as I could tell.
They had the rainbow soap, and after working with plant based colors for a few years, there is NO WAY these are plant based colorants.
They look like either CP or good smooth HP with a top layer of MP. I tend to think they are HP, and that they are using MP to cover the usually ugly HP tops. Good idea, why not? But then why not disclose the ingredients? then again, why do it? most of the public is not savvy about the differences, and soap is so weakly regulated in the USA that ingredient labels are not required.
Now on the scent. I have to clarify that I am picky, and I only like EO blends for myself. I do not like bathing with a soap that has FOs. If I did not make soap to sell, I would only buy vanilla FO (for my sweetie). So therefore I can smell an FO from a mile away. Of their 5-6 choices there was only one that could be EOs, the rest were FOs. I thought they smelled horrible, they had this plasticky perfumey stink.
This might seem conceited but the excursion had the effect of making me feel so much better about my own soaps. I sell soap at a tiny market (we hope it grows) and I get so many compliments about how beautiful they are and how heavenly they smell. I am used to my soaps, no big deal, but now that I see what they might be comparing them to, well....I agree, and thanks for noticing!
The one thing I envy them is their business model. They are doing quite well and I am struggling on my second year of business, wondering if there will be a third.