So, a company reached out to me and asked about private labeling a few of my products. We're not talking massive numbers, and I've clarified that there is no possibility of consignment with privately labeled goods. They're fine with that, and we'll meet in a few weeks to discuss the details.
I'm happy for the opportunity. It's a new but unconventional market – which is my niche – and my lineup fits their profile perfectly. It also gives me a chance to explore some really off-the-wall fragrance combinations that suit their market but not mine, so it's a chance to be creative, which is always welcomed.
Mr. E, however, hit the ceiling when I mentioned it in passing. To the effect of, you don't get the credit, you should charge more for putting their logo on your label, etc. And I'm like, yo, where's the beef? It is an exclusive but not high-traffic location, so it's not like I'm giving up on gobs of exposure. It is near zero extra effort and expense to adapt my labeling. Other than not being able to slather it all over social, I'm not seeing any difference with a private label situation than the arrangements I currently have.
But maybe there's more I should be considering... so I turn to the collective wisdom of SMF... what kind of questions should I be asking when it comes to considering private labeling products?
Happy New Year all!!!
I'm happy for the opportunity. It's a new but unconventional market – which is my niche – and my lineup fits their profile perfectly. It also gives me a chance to explore some really off-the-wall fragrance combinations that suit their market but not mine, so it's a chance to be creative, which is always welcomed.
Mr. E, however, hit the ceiling when I mentioned it in passing. To the effect of, you don't get the credit, you should charge more for putting their logo on your label, etc. And I'm like, yo, where's the beef? It is an exclusive but not high-traffic location, so it's not like I'm giving up on gobs of exposure. It is near zero extra effort and expense to adapt my labeling. Other than not being able to slather it all over social, I'm not seeing any difference with a private label situation than the arrangements I currently have.
But maybe there's more I should be considering... so I turn to the collective wisdom of SMF... what kind of questions should I be asking when it comes to considering private labeling products?
Happy New Year all!!!