Krista, yes! I had the same thought as you . Last year, I infused bay leaves in olive oil but nothing smells like bay even after 6 months. Actually, it did not smell like bay at all.
So, I have purchased 1/2 oz Bay EO from Rose Mountain Herbs. It has such strong & deep scent which I love. A little goes a long way though. I only used 1/2 teaspoon of bay EO along with other EOs in 2 pound batch of soap but all I can smell is bay EO. The scent holds well even after 6 months in my soap rack so far. It's definitely pricy for me but it might be a worth to add in a special soap recipe - like Aleppo soap.
Good to know, Ellacho! I was worried about using up to 30% not only because of the cost but I know how potent the scent can be. Plus, 1/2 tsp in 2 lbs soap is about .3% which makes it much more feasible! Now I can try it without the guilt. :grin: