I can see the argument from both sides. Kchaystack has a good point about storage. There is also the issue of having your money tied up in curing stock. And if you sell out of a product, it's easier to keep a customer if you can reproduce the item in a month, rather than "see you in a year!" On the other hand, I am seeing far too many soaps in local gift shops that haven't been given enough time to cure (and I think many people start selling long before they know their craft). Soaps falling out of too large cigar bands, scents fading, even soaps warping.
I think the answer is to know your market. If you sell in a coop or natural foods market, you'll need to be able to restock in a jiffy. The soap is also going to be used fairly soon by the customer, who is looking for a functional soap rather than a 'fine wine' kind of soap. A short cure time is fine. If you sell to a gift shop, go for the long cure! They do want the fine wine kind of soap, and the packaging will need to reflect that. The store wants products that will look good and smell good for at least a year. If the soap shrinks out of its packaging, or the scent dissappears, it's not going to sell.
I hope I haven't offended too many people. I want you to be successful. I don't sell my own soaps, but I did work for many years as a professional buyer, and happy to answer any questions from a gift shop point of view if it helps. Good luck all brave self employed crafters!
I think the answer is to know your market. If you sell in a coop or natural foods market, you'll need to be able to restock in a jiffy. The soap is also going to be used fairly soon by the customer, who is looking for a functional soap rather than a 'fine wine' kind of soap. A short cure time is fine. If you sell to a gift shop, go for the long cure! They do want the fine wine kind of soap, and the packaging will need to reflect that. The store wants products that will look good and smell good for at least a year. If the soap shrinks out of its packaging, or the scent dissappears, it's not going to sell.
I hope I haven't offended too many people. I want you to be successful. I don't sell my own soaps, but I did work for many years as a professional buyer, and happy to answer any questions from a gift shop point of view if it helps. Good luck all brave self employed crafters!