Yes, I think jojoba is a good place to start. ☺ It's not extremely expensive (compared to other exotic oils) and it's a such a nice ingredient to work with.Yes I am making lotion and jojoba is my liquid oil. I will also be using shea butter in my recipe.
Right now I have jojoba oil so I think I will start with that and make a very small test batch once I have all my ingredients. I am waiting on some new e-wax I wanted to try and hopefully will have that by the end of this week.
Although I am in the R&D and in the testing phase I do intend to eventually make a lotion to sell. This all started because I wanted to make my own instead of using premade bases. I mention this because cost is also a part of the equation since I have a soap and B&B biz. For example, after checking out abyssinian oil I am discarding it for now due to its high cost. If I use it at all it would probably be personal use unless I get good enough at lotion making some day to tweak ingredients to make it cost effective. KWIM?
I know exactly what you mean and can relate. I am undertaking a diploma in personal care formulation at the moment (an accredited one - not one like FB or SNSC), because while I've been making products for years (some more than others), and I do plan on branching. At the moment, I'm only charging cost price - yes, even soap. There's a few reasons for this. I haven't officially relaunched my business yet, but was getting asked to formulate certain things again; I was still doing this for myself - but when it's only for the family, you only have to soap a couple of times a year and other things I would just formulate as needed. I decided I would start selling for cost to family and friends again. I am selling only to fund my products. Basically, I've got several families, friends, a few old clients and some family members testing for me. It's helping me develop, change, gather feedback and start rebuilding social media and I'm covered legally - insurance and not profiting from things I formulate (rules are interesting around this) helps me not have to reregister everything just yet. Allows me to take my time, not overload etc. And there's been HUGE changes in personal care and soaping. I even have been able to source ethical coconut oil, ethical palm oil (still haven't said yes to palm yet) - that's huge. And, there are so many more sustainable crops. I hope you have fun playing.