]I am always surprised that the general public buys into the homemade image[/B], how many stores in how many countries? They have brilliant marketing, and have targeted their market very well. I cringe when I look at their ingredients list, but I am sure that people that don't make soap or B&B products don't see anything but the essential oils listed.
The only store I have been in was smaller than my closet, I was surprised because I don't think they could have more than 7 or 8 people fit at one time including the sales staff. I expected something totally different, and if was really interesting to me just from a marketing point, once was more than enough though.