No, clay is not just clay. There is montmorillonite clay (that's the stuff used in clumping kitty litter, by the way), kaolin, illite, and others. Study up on it -- a google search will fill you in on their different properties and uses.
As far as commercial soaps, the makers seldom cure their soap like handcrafted soap makers do. Instead, they flake, extrude, noodle, vacuum dry, "plod", mill, and pressure mold. You're wanting to compare apples and oranges.
The net weight for a bar of soap, whether handcrafted or commercial, is supposed to be the minimum weight of the naked bar at the time of sale. If you aren't weighing it at the time of sale, then you need to anticipate the weight loss during cure and storage and label the net weight accordingly. My bars after cure generally weigh about 4.5 ounces each, but I know they continue to lose weight over time, so my labels say the net weight is 4 ounces.