My favourite colognes are Gucci Pour Homme (Tom Ford's version, when he was doing his magic for that firm, not the nasty sweet concoction they have now), and Commes de Garçon Man 2. Both are very woody, lots of incense, and could be called masculine. But I recently bought the classic 4711 EdC, lime and nutmeg EdC by the same house, Verbena & Neroli EdC by Alvarez Gomez, all for the summer and not one of them brings to mind rugby club changing rooms or lumberjacks wrestling with enraged bears. Ah, and I ordered a bottle of Fine Accoutrements Italian Citrus AS, which according to the description is a take off of Acqua di Parma, another scent not much loved by Chuck Norris (I imagine).
I have a friend who's an ex-soldier and he adores my lavender and rosemary Castille soap bars. And so it goes on.
@DonS (thanks for the shout out btw) said it better than me. Everyone; men, women, enraged bears, all have their preferences.