Because this is 'Murcia and we like, no DEMAND, our privacy. You put a chip in our cards and the government will know where we are and what we're buying. Our tin-foil hats won't protect us!!
(Did I ever tell you that I work for the government? I do. A law enforcement agency, actually. I'm not paranoid. The government is spying on me.)
Actually, it was a requirement that companies have "chip and pin" CCT machines by January 1, 2016. Unfortunately, there are a limited number of manufacturers for that particular reader. They are back-logged into infinity from what I understand.