knowledge and experience. the ability to consistently produce safe soaps that are what you want them to be. and to be able to keep doing it.
- know your ingredients. know why each of them is in there
- know your soaps = are they stable or will the develop DOS a few months down the road (I test mine in various conditions for a minimum of 6 months when I change a formula or supplier), do the colors fade? does the FO fade or morph? will your mica go all dull?
- consistency is key. unless you are a one-off soaper (limited editions only), you should be able to produce a consistent product so each time a customer orders your Lemongrass Sage, for example, they know what they are getting
- safety is, without a doubt, #1. which means you need to have a handle on not just what soap is all about, but how to avoid or recognize (preferable AVOID) lye pockets and caustic soap
- good quality control. do you track your supplies and suppliers? batch numbers and born on dates? if there's a problem, can you backtrack to the source of it?
- good business practices. do you have insurance? a business license if required? a tax exempt number (my favorite part)? do you know how to track your inventory of supplies and products? Do you have a bookkeeper? Can you track expenses and income? You'll need to pay taxes if you ever turn a profit and file even if youdon't in most cases.
- do you know what your soaps really cost? it's not just ingredients - it's the molds, the bowls, the whisks, the paper towels, the extra water, the extra power, the cleaning supplies, the labels, the printer, the freaking ink (it's expensive!), the packaging, the boxes, the shipping... small stuff adds up.
- do you have a safe space to store your supplies and your products? many of us have learned the hard way that ants like lard and mice eat soap. ick. double ick, really. and are your kids or family safe from the supplies? lye is dangerous, as you know.
- do you have a safe place to work? kids and lye solutions, pets and raw soap, distractions and soaping are all really bad combinations.
I could go on and on.
DO start a business. But know what you are doing.