AZ Soaper said:CJ-
Usually you add up the cost of your supplies, time, and fixed costs(utilities, packaging, rental space, etc). double for wholesale and triple for retail. You don't just pull a number off the top of your head.
And as everyone else said if you have to ask the questions you asked you are not ready to sell.
You have to remember, soap and lotion goes on and is absorbed by the body. This is much more serious than just making greeting card, scrapbooks, or jewerly and selling them at the local craft fair.
I get really frustrated when people ask questions that should be answered BEFORE they even START making soap. I think it should be a requirement before you get a business license for soapmaking, that you have read The Soapmakers Companion, made a certain number of batches, and read every post on all soapmaking forums.
OK! I'm done with my rant!!!!!!
I think you made a type-o, that is double for wholesale, 4 times for retail. That way wholesale is 50% off retail. When a shop gets wholesale product they should be able to do a 2x mark-up to find the retail price, 2.2x mark-up if they need to accopunt for the cost of delivery of the wholesale product.