Sounds extremely similar to my situation. I have a lot of options right now, I'm trying not to grow too fast so I can keep up. But, I also don't want to drop the ball with some of this. It was a lot of fun making the soaps for free, but it gets expensive fast. I'm glad people wanted to start buying it, it was a natural next step.
I am very new at selling, I'm selling nearly all organic, vegan and use natural ingredients. I explain to people why I use them I don't bash other soap makers for their methods. It's hard starting off, so I can understand their attempts to undercut. At $4 a bar using organics I cannot see that being sustainable.
People who are new, see you old timers as a threat and try to get an edge where they can. People who have been selling for 5+ years see new people as the irritation. I am getting along great with the soapers in my area, I have been able to get many good tips from one of them. One company here focuses on goat milk, one does beautiful very strong smelling MP soaps. I focus more on natural/organic, which makes my prices much higher. But we don't all sell in the same place, and have different people who want different things. I think there is plenty of room for new soapers, we all just need to find our niche.
I cannot get such vibrant amazing looks as those using synthetic colors! I also cannot get some of those bold and unique scents FO's give off using only EO. I cannot be nearly as cheap as MP soap or as those using highly refined oils. But, I can make a great product for those looking for more unrefined, organic, vegan/cruelty free soaps. It's all what customer base you are going after.
Just trying to put out some words from a new company standpoint. Let's all be friends :wave: