One etsy store versus multiple

[Butterscotch]

I'm trying to lay out some pros and cons - I created an etsy store for soap - but haven't put anything on it yet. I also have a totally unrelated thing I'd like to do, plus my husband does something entirely different... Should I create two stores? (Or even possibly three if my husband decides on doing something himself?) or would it be better to wrap them all up in to one and just utilize different categories?

On the one hand, I see feedback ratings helping with the combination of the 2 things, plus the paperwork would probably be easier, but on the other hand, it's nice to have it designed around a theme, and maybe that makes it more attractive and less confusing to the buyer?

 

[ohsoap]

I would do categories, the more you post the more ppl will be directed to your store which gives you more exposure.