I have become disappointed with BB. They were my favorite supplier for sweeter type scents as well as floral scents. It seems to me they are shifting their business model to less a wholesaler for me to a Hobby Lobby for hobbyists. I am amazed at how many kits I see with small bottles of everything at high prices.
You have obviously never bought soaping supplies at Hobby Lobby. With that said, it's BECAUSE of the Beginner's Cold Process Soap Kit that I got into making soap. Despite months research, thousands of hours of video, and collecting tons of recipes, I was still at a loss when it came time to walk the talk and was very grateful that such a kit existed. Not to mention that even though I was enthusiastic about making my own soap, I wasn't sure if it was something I would enjoy doing (says the woman who six months after receiving that kit, has a dedicated rolling kitchen island for soap making and just built a shelf above it for all her micas, clays, and oxides and it's almost filled).
Using a pre-made kit allowed me to stick my toe in the water WITHOUT spending a lot of money on stuff that I could potentially never use again. And while that kit only came with a Trial Size bottle of FO, it came with enough other ingredients to make a SECOND batch of soap and it came with a regular size bottle of lye. And when my youngest daughter wanted to try her hand at making Bath Salts...I bought the kit, which included 1 OZ JARS of five different Mica and a 1 OZ JAR of EcoGlitter AND a 2 OZ of FO. It could be argued that the amounts of Micas, Glitter and FO were overkill, but then again, my daughter wants to make more Bath Salts.
They AREN'T shifting their business model from wholesaler to hobby supplier, they are simply taking what they already have on the shelf and boxing it into 'kits'. And that's a smart business move because there has been a huge resurgence in 'homemade' over the last seven years, but so many kits are either cheap toys or folks are simply overwhelmed on where to get started.
And since you mentioned 'prices'...I priced out the Beginner's Cold Process Soap Kit. The kit sells for $59.99 with free shipping; everything is off the shelf except for the Castor Oil and Sodium Lactate which is packaged in smaller bottles. To buy the kit completely off the shelf...$55.25 PLUS $10.79 for shipping for a total of $$66.04. The cost with the smaller bottles...$50.16