My husband taught me to charge the FULL price, then give a friends 'n family discount if I want. That way they know the real value of the products they're getting and know they're getting a deal. So I do 10% for friends 'n family I'm not super close to and 20% for those I am close to. My employees buy at 1/2 wholesale (essentially at cost). My mom and my 20-something stepson ... can have whatever they want whenever they want it and and pay with a hug.
When I get paid, I don't feel resentful doing the work, and I treat the order just like I would handle any other order. That is a very good thing, because I'm not tempted to get into "I'm not getting paid so this is going on the bottom of the pile" mode of thinking. Even so, it IS awkward sometimes, but I've mostly gotten over it.
