It looks really lovely! I only have a few suggestions. One the "about me" page is something I always look at when shopping online. If it isn't filled out or is a perfunctory statement it gives me doubt. If there is no about me page it doesn't bother me, but a blank one makes me wonder, mainly about how long the company has been around. I'm guessing you are only getting started
online and will get to it later.
Second, I'd go with more pics and skip the products page full of icons. Unless you know for sure your customers are shopping by oil first. Your product photos are amazing and really draw people in, but making them click to a page full of icons first is a missed opportunity, imho. In my experience people really love to look at product photos. It's your only real chance to sell your product other than the description. No one can smell you scents or try the lather online. Your soaps are so lovely to look at there's no reason to make them harder to find. I'm guessing again but I bet your real life customer's first question isn't "can you show me just the avocado oil soaps?"
If you linked people to this page-
http://www.dedanotions.com/shop/index.p ... page&id=30
Vs this page-
http://www.dedanotions.com/shop/index.p ... x&cPath=90
I'd bet they'd have a preference.
Finally I'd let people buy without requiring them to set up an account, if possible. It may not seem like a big deal, but it is a turn off to many people. You might notice many online businesses allow you the option of signing up for an account to make future shopping easier or just checking out.
Anyway that is from personal experience, for what it's worth. I did built an online business as a stay at home mom from scratch that had six figures in sales before I sold it. But what worked for me may not work for you, or even be applicable. Take what you like and ignore the rest. The site is gorgeous and offers your repeat customers an easy, friendly way to reorder even if you don't draw in new traffic (which you will!) You will do great!