Highlighting components features of ingredients

[Garden Gives Me Joy]

When describing the beneficial features of lye soap, when would it be fair or a stretch to mention component elements of ingredients?

Examples: perhaps mentioning 'phyto-ceramides' because grapeseed oil reportedly has over 70% ceramides; 'antioxidants' because you have added lots of an additive rich in them; 'oleic acid' because it's a castle soap, etc.

 

[TheGecko]

The general public isn't going to know about 'phyto-ceramides' or 'oleic acid', but the problem with talking about 'antioxidants' and other "benefits" of the oils, butters and other assorted additives, is that:

1) the [vast] majority of those benefits are going to be destroyed by the Sodium Hydroxide and/or during the saponification process. Remember, with the exception of any 'super fat' (and there is no way to ascertain except by a chemical analysis) all those oils and butters have been turned into "soap". Additionally, soap by its very nature is a wash on/rinse off products, so even the "super fat" isn't going to remain on your skin long enough to provide any "benefit".

2) in order for your soap to not be subject to the strictures and/or licensing by the FDA, you cannot make any cosmetic or drug claims about your soap. And while you may counter with, "But I'm talking about the ingredients"...it's not going to fly because the general public is going to think that your soap is "moisturizing" because it contains Shea Butter.