artemis
Mostly Harmless
- Joined
- Feb 27, 2016
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I also love how they're selling a bar soap but hyping it as "bodywash". I kind of doubt people are gonna fall for this reinvention of the wheel.
Also people nowadays don't want to use bar soap ... so how does calling a bar soap by another name change that fact? Maybe that's why they're also pushing the "less plastic waste" angle?
I don't know-- I think it's quite clever, really, and I think you're right about the reason. There's a whole generation of people brought up on body wash and pumps by the sink. That's just about all that's been marketed on TV etc, and it's been marketed as better than soap. Unless they've been going to farmer's markets, potential customers might not even think about using a bar in the shower. I know several people in my own family who still don't think of bar soap as a good thing to use regularly.
Equating the bar with "body wash" is a good way to remind people that bar soap will get you as clean as the other stuff.