can anyone recommend a marketing book

[kbuska]

has anyone read a book like brand sense or biology. I'm looking to learn more

 

[supersoaper3000]

Kellogg on Marketing (The Kellogg marketing faculty, Northeastern University) is THE book on marketing strategy.

I also read 'Marketing for Dummies' and found it helpful.

Hope those help, best of luck!

 

[Guest]

We have a copy of "Designing Brand Identity" and I loved reading it. It is an amazingly awesome book. At first I did not like it. I had to read it twice before it started to make sense (I have a science background, so thinking in this manner was really foreign to me at first).

http://www.amazon.com/Designing-Brand-I ... 193&sr=8-1

I am still reading it now, for the third time. I learn something new each time I pick it up, and it is very pic heavy, with lots of suggestions. It is for developing your brand identity, with a huge focus on logo design and what that says about your company.

 

[dagmar88]

I attended several seminars and went to see a marketing advisor a couple of times.
Must say, being able to ask questions and having everything translated to my situation helped a lot.
Much more then online courses/books...

 

[Fragola]

There's a book called guerilla marketing, aimed at mostly towards small businesses. I used to own it a long time ago, but don't remember the exact name of the author.

There are more books by the same author, around the same topic, you can check them on google books.