Aura Cacia PR Director here... Hello, everyone! My name is Joe Coffey. Don't worry, my intent isn't to commandeer this thread, pummel you with marketing or say anything negative about other companies. The question that started this thread is something I can give you some perspective on so I thought I'd do so. Quality is something we take very seriously. We're always willing to shed some light on how we procure our essential oils and how that affects retail prices.
We sell 100% pure essential oils as well as various blends, carrier oils and other personal care products that feature our essential oils. As an aromatherapy company, we know that it is the chemistry of the essential oils that provide the benefits people seek. Different processes are used to produce essential oils. Our approach is to avoid chemicals while prioritizing quality. We are an eco-minded, sustainability-focused co-op that aims to provide aromatheraphy users with the best possible essential oils and personal care products. The price of our products is a direct reflection of this commitment to quality. We have our own on-site gas chromatography equipment that allows us to verify the molecular structure of the essential oils we get from our suppliers. We reject oils that aren't 100% pure. This data is available to anyone who wants to see it -- we're very proud of this and encourage customers to familiarize themselves with this level of quality control and transparency. There is no governing body that regulates the aromatherapy industry so you'll see lots of different descriptions of quality and purity. Unfortunately, this leaves customers on their own when it comes to figuring out what "quality" really means. Combine that with the fact that the aroma profiles of some essential oils are sometimes a bit different or unfamiliar in their purest forms... and you can see where different experiences and preferences can add to the confusion or even misinformation that is out there.
Some essential oils are quite expensive to produce. For example, it takes about 60,000 roses to produce a single ounce of rose absolute essential oil. It takes less if chemicals are involved, but then the end product isn't pure. And, of course, chemical-heavy oils that merely mimic a flower's aroma can contain zero botanical matter from the flower itself. Thus, essential oils vary greatly in price. Because some essential oils are extremely expensive in their purest forms, many people prefer to buy them blended with other carrier oils. This can bring the price down while still offering aromatherapy benefits. We offer such versions for this reason and label them clearly.
We are delighted to see our name mentioned in this forum and appreciate the opportunity to participate in this conversation. The art of making soap is a time-honored tradition that has been passed down for generations and continues to be innovated through forums like this. We encourage the use of natural products in soap making, whether it's with our products or those of another company. Thanks for trying our essential oils and sharing what you think about them. If you haven't tried them, we'd love for you to give them a whirl!
I'll keep an eye on this thread and answer any specific questions you may have about our co-op and our essential oils. We have a wealth of information about our co-op and essential oils in general on our website, too.