eden
Well-Known Member
What is it worth to claim 100% natural on your label? The new aspen bark preservative would add about $15 to the cost of production for 1 gallon of lotion ...if I have a wholesale market established ...that increases my retail price by nearly $4.00 per 8oz bottle ...is it woth it? If I use Germall powder, I can already claim 99.8% natural ...if I use Optiphen, I can claim 98% ( keeping my other factors in place of course) ... 100% sounds great! BUT ...will it sound that much better to the consumer to justify the added cost? Should it maybe be a speciality that is offered, rather than the entire line - giving people the choice? Thanks for any input!