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I suppose that it depends on what colors you're going for, but I think it's likely that the EVOO won't make it look bad. I recently made a batch of uncolored soap with 70% EVOO and, while it certainly isn't white, it doesn't look anything like the dark color that's in the bottle. It really...

I've never tried to do it, but this looks helpful. http://www.uspto.gov/trademarks/process/index.jsp I would guess that, with some work and research, you could probably file for it yourself. It says there's a $50 processing fee.