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As a man who makes soap, I sometimes feel like I have to surrender my testosterone card at the door. (My issue, not yours, so no worries. I'm secure enough to handle it). But these guys know how to market some soap to men.

Dear moderators and readers...I'm not pushing these products...I know NOTHING about them....just trying to bring a bit of Tuesday levity to the group.
 
@DWinMadison - I LOVE Dr. Squatch marketing! They are hilarious! I bought some pine tar soap from them for my brother for Christmas - and then got up the gumption to try my own - the brother likes mine so much better...! (Yeah, me!) But - they still have great marketing!
 
They market in a similar way to the Dollar Shave Club, in my opinion. I have mixed opinions. Brevity indeed.

As for cold pressed, I actually do wonder if they are referring to a milling machine that uses a cold press? I've been trying to decipher that one for awhile myself. Could they mean that they use a mill with cooled rollers?
"... high surface contact with the cooled rollers allow the temperature to remain low ..."
From https://en.wikipedia.org/wiki/Three_roll_mill

Then again, the info on their site talks about not removing glycerin and blah blah blah... so my vote is that he (spokesperson? model? mr. dr. squatch himself?) meant cold processed and marketing, editing, etc never caught it or it's to much to re-shoot and re-edit.
 
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