I did a lot of playing with website builders last summer: Weebly, Wix, SquareSpace, and WordPress. Weebly was the only one that seemed to work intuitively for me (everyone is different, so you might find Wix better) so that I didn't have to spend a ton of time figuring out how to do what I wanted. I am able to use a cheaper Weebly plan by linking my SHOP/STORE page to an outside link on Square market.
Weebly/Wix/Squarespace all have the same problem: you don't own the content so if Weebly/Wix/Squarespace shuts down, all of your content is lost. WordPress allows you export/import content, so you can back yourself up in case they ever shut down, all would not be lost. If I can ever get WordPress figured out, that is what I'm switching too.
What I like about Weebly is that they have a lot of great options for the shopping functions (live shipping, ability to select sale items and how long they will be on sale, apply discounts for multiples, etc) but too expensive for me starting out, so I downgraded my plan and direct my store page to the square market link. (You can see how my website is done at
www.amdsoap.com .... that said, I do need to do some updating... lol) If you only want to have the store function on your website you can setup square market directly to your domain name.
What I don't like about the square market:
- can't do live shipping so you either have to do no shipping charges or set a flat rate
- have to manually apply discounts to items (like if you want to run a sale on everything in Body Scrubs, you have to change each item price)
- my local customers have a hard time figuring out where to change from shipping to pickup during the checkout process, it's difficult to see on mobile. They also have a hard time figuring out where to enter sale codes... (maybe my customers aren't the smartest...)
Don't do Etsy. I'm on my way out there too. It improved when they changed the algorithm for US free shipping sellers, but now they have changed all listings to automatically renew (and don't tell you when they are expiring), and the fees are just too much. I made a sale last week for $6.75, by the time they were done with their fees, I got $1.66 back. I do free shipping on my soaps, but I can ship for about 2.50 per bar and add $1.75 to my regular price to cover some of the shipping cost. So out of the $4.25 that wasn't shipping cost, Etsy took $2.59 in fees.