I have my candle website that has some of my soaps on it that generates a *few* (very few) sales, and also at craft shows and word of mouth. (people call me saying so and so told me I could buy handmade soap from you) ...
I sell at farmer's markets and craft shows. I do one farmer's market every Friday evening from April-October and another every Saturday during the same months. Then I have a craft fair in March and several in November and December.
I also have my soaps and other products in three health food stores and little second hand clothing store that is run by a friend.