That is the worst I have read, ever!
I just googled the sentence, and found out which company who wrote that. I think it is fair to share the link. It is a commercial product available in stores all over America, so people should know that they are trying to mislead people.
They write more than what you quoted, and it is almost just as bad:
"Goat's milk, the main ingredient in our Zum Bars, is naturally ultra-moisturizing, naturally balanced for the skin, and naturally homogenized."
"The truth is, goat's milk is probably the absolute best mix of "good for you" and "good for nature." Unlike commercial soap, goat's milk soap contains capric, caprylic and capronic acids, and the naturally occurring triglycerides. Otherwise known as good fats."
Yes, Zum Bars. I were shocked to find out. Does the FDA approve such things? I thought the FDA had very strict rules? But I don't know, since I'm not an american and have never sat my foot in America. FDA can't possibly be that strict, judged by what Indigowild are allowed to do.