To sell, or not to sell...

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Sarah Seaton

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Hi! I wasn't sure if this was the right topic to post under, but I think it fits. I have only been making CP soaps for a little while now and am nowhere near ready to sell any. However, I was thinking down the line that it is something I would like to do once I perfect my recipe and test it out for awhile. I recently read a long post of all the things that one needs to keep in mind before selling or starting a business and I guess it kind of scared me away from it. My question is to all of those who sell their soaps, do you think it is worth it or would you recommend keeping it a hobby? Also, if you do suggest selling eventually, what kind of market is best? Craft shows? Etsy?
Thank you!
 
You really need to be aware first that all the fun goes out of making soap when it becomes a source of income. You have to start adding ingredients for label value rather than what it actually brings to the soap, you have to do lots more testing with other people on scents, colors, patterns, etc. It really is a big change from just trying to please yourself. Think long and hard about that before making the leap.
 
I have had my soap business for about six years now and enjoy it so much. I do farmer's markets and craft fairs plus have a web site. It is hard work but I enjoy it so much. I love talking to people and telling them how I make soap and my other products. I am semi-retired from my other business and am old enough for social security so that helps out a lot. I don't make a lot of money selling my soap but I make enough.
 
I have had my soap business for about six years now and enjoy it so much. I do farmer's markets and craft fairs plus have a web site. It is hard work but I enjoy it so much. I love talking to people and telling them how I make soap and my other products. I am semi-retired from my other business and am old enough for social security so that helps out a lot. I don't make a lot of money selling my soap but I make enough.

Thank you! It's nice to hear your positive experience with it. I know it's hard work and wouldn't pull in too much income, but I'm glad you are still enjoying it.
 
It's a good point though. You like making soap - great, lovely. But do you like selling? Do you like marketing and finance? Do you like business?

As an example, a friend of mine and I both had photography work on the side. He was a better photographer but I was more successful, because I enjoyed (and could do) the other parts better.

You won't just be making soap. That should be at most 50% of your time. The rest will be business
 
It's a good point though. You like making soap - great, lovely. But do you like selling? Do you like marketing and finance? Do you like business?

As an example, a friend of mine and I both had photography work on the side. He was a better photographer but I was more successful, because I enjoyed (and could do) the other parts better.

You won't just be making soap. That should be at most 50% of your time. The rest will be business

It's hard to tell without ever having had my own business before. But I think it I would enjoy both aspects of it. Thank you!
 
I wouldn't enjoy the math.

Even now that I'm not selling. Just thinking about how much one bar of soap actually costs to make is giving me a headache. That might be one deterrent for me, if ever..

My testers, family members all of them, want to help and insist on at least paying for the ingredients since they're using soap that's much better than any they've used before lol

That's why I sat down to think on it and to make it easier I told them to "pay" me whatever they've saved on not buying soap lol but some aunts are insisting I do basic costing at least. Ugh..
 
My experience is to think outside of the box
Mainstream markets and online and such are completely crowded and the competition is to much.
Start with your local florist - sell them novelty soaps to include in gift hampers
Start with your local Liquor store - sell them beer soap as a novelty
Sart with your local butcher - sell them lard soap
If there is a local corporate gift place - approach them to include your soap in their gift bags
Visit your local hotels or b&b's or such and sell to them
If you have a racetrack - sell them mechanics soap (aka gardeners soap)
got to your local nursery and sell them soap on a rope gardeners soap that people can hang off their taps

Once you get money for your goods and repeat customers or word of mouth then you will fly.
People buy from people.

And dont take no for an answer

There are so many other avenues to sell soap.

I wouldn't enjoy the math.

Even now that I'm not selling. Just thinking about how much one bar of soap actually costs to make is giving me a headache. That might be one deterrent for me, if ever..

My testers, family members all of them, want to help and insist on at least paying for the ingredients since they're using soap that's much better than any they've used before lol

That's why I sat down to think on it and to make it easier I told them to "pay" me whatever they've saved on not buying soap lol but some aunts are insisting I do basic costing at least. Ugh..
I have an excel spreadsheet with all the oil prices and then i dump in the quantities. Marke up is between 200 - 300% which covers packaging, labelling, labour, petrol and other incidentals.
 
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You really need to be aware first that all the fun goes out of making soap when it becomes a source of income. You have to start adding ingredients for label value rather than what it actually brings to the soap, you have to do lots more testing with other people on scents, colors, patterns, etc. It really is a big change from just trying to please yourself. Think long and hard about that before making the leap.
I personally have not found this to be true. I sell, and I still only make what I want. Of course what I want to make is what my target market also wants. I suppose it would be a different story if my target market demanded a different type of soap.
 
It's a good point though. You like making soap - great, lovely. But do you like selling? Do you like marketing and finance? Do you like business?

As an example, a friend of mine and I both had photography work on the side. He was a better photographer but I was more successful, because I enjoyed (and could do) the other parts better.

You won't just be making soap. That should be at most 50% of your time. The rest will be business

This is exactly why I decided not to sell^^^^. That's not to say I didn't flirt a great deal with the idea of selling (it's hard not to when everyone you know is pushing you to sell, lol), but I know myself only too well... When it comes to business savvy, I've definitely "got no game", as they say. lol I'm just not gifted in that way.....

And because I'm not gifted in that way, going into business with my soap would suck the joy out of me. I'm at my absolute happiest when I'm creating and making all kinds of stuff at my leisure just for the pure joy of gifting it to someone that I know will love it and appreciate it. If I had to dedicate 50% of my soaping time to marketing and selling it, I would burn out fast, no doubt about it. If I ever went into business, it would definitely have to be a partnership with someone who is trustworthy and passionate about marketing/selling, yet wise enough to leave the creating part to me.


IrishLass :)
 
But thats where partnerships come into play. Find a partner who is good at the stuff you arent good at. One of my major downfalls in previous businesses is trying todo it all myself.

True! I think most people would be happiest working as the soap maker for someone running the business side, like an artist with an agent, almost
 
My experience is to think outside of the box
Mainstream markets and online and such are completely crowded and the competition is to much.
Start with your local florist - sell them novelty soaps to include in gift hampers
Start with your local Liquor store - sell them beer soap as a novelty
Sart with your local butcher - sell them lard soap
If there is a local corporate gift place - approach them to include your soap in their gift bags
Visit your local hotels or b&b's or such and sell to them
If you have a racetrack - sell them mechanics soap (aka gardeners soap)
got to your local nursery and sell them soap on a rope gardeners soap that people can hang off their taps

Once you get money for your goods and repeat customers or word of mouth then you will fly.
People buy from people.

And dont take no for an answer

There are so many other avenues to sell soap.

Good places to start. Thanks for your thoughts Donee
 
What a fantastic post. I have been at this since 2003. I am constantly amazed by the amount of soapers and bath and body "producers" that try a receipe that weekend and then are selling it on the market the following weekend. It makes for a bad reputation for all handcrafted soapers. There is a reason why there are bath and body regulations. When the day comes that the FDA decides to start going after the handcrafted market (and eventually they will) the "competition" will be cut down 90%.
 

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