I'm not worried about the technical aspects...I have a good video camera, lights, space and I know how to edit. I'm not shy, have a fairly decent sense of humor and can tell a good story and have written scripts for the classes I used to teach.
My biggest concern would be subject matter. What do folks in the industry want to talk about? What do they want to know? Are they wanting product reviews? Company reviews? Where to buy stuff? How to get started making soap? How to start a soap making business? How to troubleshoot problems? Marketing and advertising? And so and so forth. I don't want to actually make soap...there are literally hundreds and hundreds of videos that do this already.
ETA: 30 minutes, weekly