Lane said:
There's that girly noise again!
HTML validation is a good thing. I wasn't quite sure how much you were using a generator and how much you got into the raw HTML, and evidently you're into it more than I thought. Go ahead and fix all those tags, it should be easy. One I saw a lot of is that <BR SOFT> tag which of course there is no such thing (as far as I know), just
.
You should add a DOCTYPE tag too. It's the first thing at the top of your document. Read the following link:
http://www.w3.org/QA/2002/04/valid-dtd-list.html
I suggest you would be best off using this one:
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
Just cut 'n paste it into the top of your page and then revalidate and see if the errors go up or down. If they go down then your code is compatible with the 4.01 Transitional standard, not as difficult to achieve as the 4.01 Strict that I'm using on my own site.
Hey, for some fun, go visit my site (see my profile) and view source on my site. One thing you'd never know if I didn't tell you, actually there is NO HTML at all on my site, although it looks like there is. All my pages are written in PHP and they generate the HTML you see on the fly, dynamically generated.... Oops!
My nerdy half is showing.
I always view source when I'm critiquing sites. I'm glad that you're taking an interest in every aspect of your business. I couldn't agree with you more about doing it yourself, because any other way and you'd always be dependent on somebody else. The only way you can achieve your greatest success is to have total control of every aspect of your business.
That's a good idea on the flat rate shipping, exactly for the reason you stated, being concerned about being out $4 on a 15 soap order, but realizing that the profit you made on the extra bars was probably far more than $4. I'll bet that your flat rate shipping decided that customer to order more stuff from you than would have been ordered otherwise.
I'm really happy to have been able to help you. I've been designing websites for about a dozen years and this is one area I'm fully qualified in. You've been so helpful in guiding my newbie soapmaking efforts and it feels good to be able to help you in return.