I used www.godaddy.com for our site and online shopping cart. I'm by no means a web designer. My wife and I were able to get our site up in two evenings working a little between dinner and kids bed time. It was very easy and if you get stuck the people in tech support talk you right though it. Or you could find a local person to do the site for you. Hope this helps you!
Jason www.thebrownsoapcompany.com
internetbasedfamily is super easy & loaded w/ newsletter & shoping cart features to name a couple. They are 21 a monthi I think. Here is mune at internetbasedfamily: http://www.texasartspot.com