New Directions has a minimum order
Look at their policy section:
"As a wholesaler, we are finding it difficult to accommodate increasing number of small orders. The rising cost of administering small orders have been straining our ability to offer the most competitive pricing in the industry. Hence, we will be instituting a Minimum Order Policy, which requires orders to be of minimum $100. On all orders less than $100, an Administrative Fee of $20 will be applied. Orders reaching a minimum of $100 before discounts and shipping, are considered to have reached the minimum requirement. This policy is effective February 03, 2014."