I'm inclined to agree with you,
@MGM. Most of the special ingredients I use are mainly for fun. Ignoring the HP versus CP debate and just looking at how additives perform in soap, here are some of the things I've tried and what I think of them --
Poking at sacred cows -- I can't say I've seen much difference when I've added dairy milk to soap. Ditto for coconut milk. I account for the added coconut oil in the CM when designing my recipes. I know others don't, so the added superfat might explain the difference.
I think beer adds to the ease of lathering and the quantity of lather. It can darken soap depending on how dark the beer is. I do not think beer changes the hardness or longevity of the soap.
I think egg adds color (well, the egg yolk does) but I'm still trying to decide if it does anything much more than that.
Neem and pine tar may have skin benefits, but not if you do the usual wash-and-rinse method of bathing. A person needs to leave the lather on the skin for awhile like Earlene explained to see any benefits.
Neem makes a nice bar of soap -- it's similar to lard or palm in its fatty acid makeup, so it makes a hard, long lasting bar. If you don't mind the distinctive smell of neem, it's truly a nice fat to soap with. Neem will darken the soap to a caramel color.
Pine tar tends to make soap softer, so pine tar soap doesn't last as long in the bath, all other things being equal. And, of course, pine tar turns the soap a dark brown and adds its famous smoky or burnt rubber odor to the soap.
Rosin is a weird additive. It's one of the few ingredients that pretty much has to be used with a hot process method, because rosin melts at higher temperatures and saponifies very, very fast. Rosin soap will volcano on you in an instant if it's not watched like a hawk and stirred down quickly. Rosin soap is hard and lathers better compared to the same recipe without rosin, but rosin doesn't add any special skin benefits. It darkens the soap to an amber or golden brown shade. I don't think the advantages of using rosin outweigh the disadvantages.
Of all the additives I've tried, lanolin in the 3% to 5% range definitely leaves a slight but detectable film on the skin after normal wash-and-rinse bathing or when used in a shave soap. This film isn't enough to replace lotion in dry winter conditions, but it helps to soothe and soften the skin a bit. I don't think I'd want much more lanolin than 5% or so. My concern is too much lanolin is likely to make the skin feel waxy or sticky after bathing. I would also be concerned that lanolin would soften the soap itself at higher percentages, since very little of it saponifies.