Obsidian, looks like we posted this article at almost exactly the same time last night! I was reading it (incredulously, mind you) and kept thinking, I've got to share this on SMF. Looks like you had the same thought. Great minds...
I'm pretty fed up with misleading packaging. If aloe costs $240/kg, then it should be used, priced and sold accordingly. Instead, people find these shortcuts (or outright lies) which cheapens the ingredient across the board and creates unrealistic consumer expectations for the rest of the market. I think there are a lot of ingredients/products like that out there, and would be interested if this independent lab would start testing their hearts out.