Marketing your Soap Business
I am assuming you have a website and that it is set up for ecommerce. Payments via paypal, googlecheckout and if possible via a merchant account. I use godaddy for several of my sites and have had good results.
Here are some steps you can take to generate traffic to your commerce sites as well as your local outlet.
Number one, make sure your site is easy to use and aesthetically pleasing. Also make sure your products look professional.
Number two, develop recipes and products that solve peoples problems. ie. dry skin, baby soap, odor removal, aromatherapy, etc.. Problems that soaps in stores do not address. Remember that people purchase products to solve problems.
Number three, start writing informational articles on soapmaking, types of soap, benefits of natural soaps, etc.. and post them in a directory on your host server. Address problems that people have and address the solution. Make sure your keywords match what people will be typing in on google, etc.. Put a link back to your commerce site or simply put your phone number on the site. Also, you will need to create a table of contents link page to your articles and have someone post a link to that site on a page that google indexes so that your articles will get picked up.
Business is about solving peoples problems, money and profit is a by product of that process.
Lastly, as you develop traffic to your site and or phone traffic, add more products that complement the ones you have. Investing in your business normally gives you a better return than the stock market or savings accounts and is a heck of a lot more fun.
Good luck,
Steve
www.colebrothers.com/articles/soap.html
