I also gel all my beer soaps.
One thing that my husband loves is the "homemade" aspect. I'm a homebrewer, and I recently made a 100% tallow (that I hand rendered from a grass-fed side of beef we bought) and 100% homebrew for the liquid. I used an oatmeal stout, condensed it down by boiling it to 1/2 its volume, and then froze it and added my lye to that. Then I used 100% tallow, superfat at 8%. Of course, the lye was store-bought, but all the rest was 100% homemade.
It was a great success, and now I'm doing deer tallow soap from a deer I shot with my bow, along with goat's milk and all sorts of other things.
I really like beer soap. The sugar makes nice bubbly lather, and if you use a dark beer you get a wonderful "chocolate" colored soap. The beer scent fades. One of my favorite fragrances was some orange EO in the oatmeal stout soap. It's really nice. (I don't use FOs or much scent at all, but I do use some EOs).