I've gotta admit that I was really lucky in the fact that my company name popped into my head like an epiphany a few years ago AND I already had the perfect logo! It's unique, expresses my personal style perfectly, and is exactly what I want to project to my (future) customers. I bought the domain name and created accounts on FaceBook and Etsy in my company name with an eye toward the future. All the stuff I give away to my guinea pigs has my name and logo on it and I've gotten a lot of really positive feedback
But as another poster mentioned, the name isn't really what's important.
It took me 3 years of tweaking recipes to create my perfect 'signature' soap, and I'm just now getting the hang of making it "pretty", LOL! Before I got the recipe just right, I figured "Who cares if it looks/smells nice? If using my soap doesn't create an addiction, then I'm not doing it right!"
I've bought stuff like that before, and they didn't get my business again. I didn't want to be THAT soapmaker, ya know?
The future MAY just be here...I have a meeting with an accounting firm next week! My concern is mainly that I have a FT job that I adore and have no intention of leaving (but I'm lucky in that I only work three 12-hour shifts/week...so plenty of time to soap), and I want better minds than mine to determine if it will it be worth it financially to create my little business with my husband as my partner. For example: What exactly can we write off on a Schedule C, and will it help us out with the ridiculous amount of tax we pay now? How much do we have to earn from this business to avoid the IRS declaring us "hobbyists" and denying our deductions in future years?
Honestly, all I really want is to break even...if I could just earn enough (or get enough tax breaks) to cover my insurance/supplies, etc., I'd be a happy girl! I'm gonna make soap even if I go broke doing it anyway, but a modest profit and/or tax write-offs to compensate would be very sweet!!
We'll see...fingers crossed that the accountants give me the go-ahead
And Lindy, I'll be PM'ing you in the next few days as I have some questions about trademarking both my name and logo. I just want to do my homework a little more thoroughly so I don't bother you with stuff I can find for myself online. I hope you don't mind!