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handavaka

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Feb 24, 2015
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Location
Beautiful, Sunny Southern California
My very conservative line. Keeping it really simple, as clean-cut as I can go...(I know it's not perfect), and letting my ingredients shine through! soap stack.jpg
 
You guys (gals) rock my socks! I appreciate the beautiful words and am glad that they are at least presentable. My packaging hasn't deviated too far from back in the day when I first started, but I have made some alterations, but really spending my time on the soap. I've always been told that "packaging can be the first and only thing that gets your product in the hand of the consumer" so I really hope this stands out enough, so I don't have to start throwing things! :think:

And they already do, you were ahead of the game to begin with!

not_ally...check your email ;)
 
I like the simple design, I think it looks great.

What I would do is make it more uniform so all your labels match, at the moment the Lizard (?) is in a different area of the label on each soap, can you make it so it lines up in the same place to have a more uniform look. Likewise with the soap names some are directly under your logo, some there is a space between your logo and the soap name.

Why the shrinkwrap? my personal opinion is I don't like it (but I can see you have taken care in applying it, yours looks a lot neater than some I have seen). I have noticed people on this forum use it a lot. Is it to do with the climate, do your soaps need to be covered? Here (uk) most of the handmade soap sold is left uncovered with a sleeve showing the name/ingredients.
 
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I like the packaging. I think it is all similar enough that I would not have any problem identifying your soap at a single glance. That is, I think, the purpose of having a logo and a style...instant identification, yes? I do hope there is a "sniffer hole" somewhere in the packaging, though.
 
Happyshopper~excellent and very constructive advice! They are inconsistent, I agree...and will make some changes, for sure! Thank you! I use shrink wrap because I've considered the opinions and most requests by my buyers. I used a wide cigar band label before, but have had more suggestions to completely cover the soap because of touchers-feelers, fingerprints, scratches, etc. Our climate is quite mild (Southern California) year round for the most part, but I ship a lot. And quite frankly, (and personally, I like the shrink wrap better too...and I do purchase and trade soap from others. Not to mention I'm borderline germaphobe. I really do appreciate the compliment on how neat mine look. Very nice to say.
 
Susie - thank you very much for that! When I trim the excess prior to shrinking, I cut a small hole in the corner so when it shrinks, a very little bare part of the soap is exposed. Result?? Instant SNIFFER HOLE! ;)
 
It looks to me like the gecko, Southwest Soapworks and Handcrafted Soap are all in the same place. The thing that is changing, or makes the label appear more crowded in some and not in others, is the name of the soap. Using the bold font with a longer name (like the Pacific Sea-salt Spa Bar) is changing the sense of space on the label as does sometimes putting more space between the SW Soapworks and the name of the soap. On some, it looks like you put in an extra line. If you were interested in a bit more uniformity, perhaps changing the font size or not bolding it for the longer names would help, as long as you feel it doesn't make it too small or difficult to read.

Overall, your label is appealing and definitely recognizable. I like simple as well and it all looks good. It does seem like people like the shrink wrap, or a box with a window in it so they don't buy a soap people have handled a lot or touched with their noses.
 
Newbie-yes, you are correct about the placement of the lizard vs the name. Those all remained in place but visually, it does look off because of the placement of the other names in respect to the graphic. It now annoys me. Lol. I am going to make some changes on my label to appear more congruent. I appreciate your advice and am going to make changes today! Thank you loads!!
 

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